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Are you Implementing these Latest SEO Strategies in 2022 for Search Positioning?

Needless to mention, there are tons of healthy benefits of SEO for online businesses that have a website. We, in the search industry, know that the Search ranking algorithm is changing from time to time, and it’s very important that we should keep an eye on what is changing, what we are doing, how our …

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Importance of Name, Address & Phone Number plus User Experience for Local SEO

You may already know that Name, Address & Phone Number, or also known as NAP, is very important for your Google Local business listing. It’s a crucial element to Google’s local pack algorithm. These days, it’s even more important for local businesses to have complete and optimized Google Business Profile listings. NAP and user experience …

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Negative Online Reviews can Help Your SEO Performance

We, in the SEO industry, are always worried about one thing, and that is, how to protect our company’s reputation. Being in the online industry means there is always some risk for your website. Sometimes, there are security threats including malware attacks, phishing attacks and other fraudulent practices that attempt to steal critical information and …

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How to protect your Search Engine Ranking from pop-up penalties

Most pop ups are annoying. Any kind of interstitials are a big NO if you are looking to achieve the best user experience on your website. Although pop ups can help leverage the content marketing goals and conversion rate they can be risky. Google’s announcement back in 2018 to devalue websites with intrusive pop up …

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Learn how a dedicated social media manager can add value to your business

If you are running a business on the internet, you already know the importance of internet marketing. You also know the power of social media today. Internet marketing aka Digital marketing is a broad strategy that includes a few different campaigns or strategies in it, and social media marketing is probably the most important amongst …

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5 tips to become a better SEO professional than others

Being a successful SEO professional takes strong determination, thorough discipline, constant learning and a lot of consistent hard work. Your experience in dealing with difficult projects also matters a lot. So, if you are thinking it’s easy to be a really successful SEO professional, then you are wrong. Literally, all of them that enter this …

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How to create an SEO roadmap and achieve guaranteed success for your clients

SEO is a challenging job. Let me share our own experience within our company with you. As soon as we get a new client we try our best to implement the highest quality onsite optimization and offsite link building techniques in order to achieve some good results for them. We don’t want to keep them …

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6 Ways your Social media signals can benefit your SEO performance

The impact of social media on search engine rankings has always been debatable. There is no clear evidence as of today because Google’s Matt Cutts once said in 2010 that they were counting on social media engagement like Facebook and Twitter links when considering ranking websites, and four years later, he released a video saying …

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Protecting Your WordPress Site from Hackers & Malware: 6 Things to Implement

In 2016, we switched from our 4 years old custom-coded HTML site we had been running since 2012 to the WordPress site that we have now. It’s getting another redesign these days and if all goes well, an awesome site would be ready in about a month. Ever since we have had this current website …

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Improve Your Traditional Marketing ROI with Effective Enterprise SEO

Are you doing traditional marketing for your business and worried about the constantly declining ROI figures? You are not alone. This is now a common thing to a lot of small and medium businesses that are solely dependent on traditional marketing strategies. They are all complaining that their ROI is decreasing. Although this is not …

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Conversion Rate Optimization (CRO), its benefits and how you can improve your CRO

In this article, we will learn about Conversion Rate Optimization (CRO), its major benefits for businesses and the important tips on how to improve CRO. This is going to be a long, detailed post, and I’m sure it will answer a lot of questions about CRO that are yet to be answered properly. Conversion rate …

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How to write personalized content and increase conversions

Focus on your website content, and your website would see an increased visitor engagement. And an increased visitor engagement rate means increased sales. Every veteran content creator or content marketer would give you this single piece of advice about improving your website’s conversion rate, and rightly so.  It’s safe to say that your website content …

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How to do product-led content marketing the right way and achieve growth

What is “product-led content marketing”? As the name suggests the entire process of content creation plus content marketing with all the focus on the product is known as product-led content marketing. Similarly, product-led growth refers to the growth achieved by a company with full focus on its product. A company achieves growth when it is …

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Subdomains vs Subdirectories: Which of them has more SEO benefits?

Subdirectories are also known as subfolders, so these two terms are interchangeable. They will have the same meaning throughout this post, so please don’t get confused. Okay, so what are subdomains and subdirectories? Have you ever noticed something like https://blog.abc.com in the address bar of your browser when you have visited a website or web …

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Using Google’s Disavow tool against syndicated content publishers

Last week, I was reading 2 great posts written and published by the digital guru Neil Patel on his own blog.  I respect his knowledge and admire the fact that he still manages to compile long, detailed and informative mega posts regularly even though he has a ton of stuff to meet for his loyal …

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Now it’s CONFIRMED: Google is NOT reading Unsupported Structured Data

In order to help search engines understand a website and its pages, the website creator uses structured data. The structured data is basically a format of describing the website to the search engines. In order for the search engines to understand the content of the web pages, the content is changed to code. The search …

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How to use hidden content on a web page in the Google-approved way and boost SEO performance

Hidden content on a web page is considered to be a spam tactic because it is meant to manipulate the ranking algorithm of search engines, primarily Google. So, if a given web page has hidden content or text on it that is hidden from the users, then Google has every right to penalize the page. …

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How the changes in the markets and marketing are creating opportunities for marketers

It is true that Covid-19 has changed the way we used to live our lives. Eight months ago, the scene was completely different, and now we can’t even go out of our house without a mask or sanitizer, sit or talk with friends at a public place or gather along with people at an event. …

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How to build a foolproof Enterprise SEO strategy for an International Brand’s SEO Success

Whether you are operating an international business or have recently closed a deal with an international client to help with their digital marketing and global SEO, it is definitely a challenge to achieve global success with your digital marketing strategy. It is very difficult, but possible! Today in this post, we will learn to make …

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How to optimize your website for more conversion and more earning

Today, we will discuss about conversions, and learn how to optimize your website for more sales. Website optimization is way more complex than what you might have thought. If you are into website creation or SEO link building, then you have heard of optimization or may be doing it already. So, optimization is not a …

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Can you manipulate Google Page Rank to get Better Rankings? Let’s find out.

Google Page Rank is the algorithm used by Google to rank web pages. According to Wikipedia, PageRank is a link analysis algorithm that determines how web pages rank on the Google search results. The algorithm was named after one of Google’s founders, Larry Page. It’s also based on the concept of a web page. Sergey …

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Covid-19 teaches us to have a strong crisis communications strategy in place

As of 16 May, the number of total Coronavirus cases worldwide is over 4,641,376 with over 4,641,376 deaths and over 1,767,389 recovered cases. What’s frustrating more is that these numbers are increasing every hour. And as per the latest WHO news there are many treatments for Covid-19 that are all under clinical trial, none of …

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Yandex Announced VEGA Update – [What to Know and How You will Prepare]

Yandex is not new to the world of Internet, especially to the world of search engines and search engine optimizers (SEOs). It is a Russian multinational corporation (with headquarters in Moscow) offering over 70 services in total, predominantly internet related services and products. The company started its search engine for Russian users in the year …

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