Ever since Google officially announced its ‘Freshness Update’ back in November, 2011, content freshness has been in the limelight within and beyond the content marketing industry. The Freshness Update was basically a change or update in Google’s ranking algorithm that began to focus on providing its searchers with fresher or more recent search results.
It’s impossible for SEO people or search marketers to decode the complex algorithm of the major search engines like Google, Yahoo and Bing, and understand its internal set-up to know how it actually works. If you are a search marketer yourself, all you can do is focus on building quality links, remove any broken links, insert the target keywords in the right place
Bounce rate is bad for any website. It’s the percentage of visitors that land on a particular page of your website and leave the site without visiting any other page. The higher the bounce rate of your website, the lower is the conversion, so you need to ensure that your website’s bounce rate is as low as possible.