Hitting the first page of Google is not that hard. With some basic learning, clear understanding and correct execution it becomes really easy to hit and stay on Google’s first search result page. It, however, is a gradual process that takes time and constant effort. As you move on you discover the process become more complicated (but not difficult), and ultimately you get to the result. It’s a matter of say a couple of months to first get found, and then a lot of constant work to stay there.
Here are 3 foundational steps to kick starting the journey to hit Google’s page 1.
Step-1: Google’s Adwords/Pay-per-Click Campaign
Google’s Adwords/PPC campaign ascertains you the #1 rank, but at the same time it can be much more expensive if you opt for a good number of competitive search terms. This campaign is designed in a way to provide the edge to the highest bidder, so it’s very costly.
On the other hand, Organic rankings are a plus since your rank still exists even if your budget exhausts. However, the best way to have most number of leads and sales is by having a mix of both Adwords campaign and organic ranking. You can pay for the Adwords ranks until you hit the top spot on the organic placements.
If you want to save money and go without Adwords campaign, then the following two elementary steps are for you that will help get found on organic results.
Step-2: Have a Strong Internal Link Structure
Get your website optimized. Remember, Google ranks ‘web pages’, not ‘websites’, so make sure all your pages, or at least the pages that are likely to generate leads and sales are optimized. And the best way to accomplish this is to have a strong and robust internal link structure.
The word STRONG, here, means that all your pages have to be internally linked. You can take a master page that you would be promoting on social media, and send links from that page to every page of your website. Get the links flow continuously smoothly across all your inner pages. Also, try to have an even distribution of links across the pages as much as you can.
And the word ROBUST means that there should be no broken links in your entire internal link profile. Remember – Broken links are a minus and they ruin your reputation.
Website optimization also includes the optimization of all your images. Add information to all the images and add links to those too. Having meaningful ALT text and proper META tags are the other things you should follow for your website to be holistically optimized.
Step-3: Build & Run a Solid Content Strategy
Make sure your website’s rich in RELEVANT content of all 3 formats (Texts, Graphics and Videos). Create high-quality blog posts including useful information, tips & tricks and answers to users’ queries, and promote them.
For graphical content social sites like Pinterest comes in handy to promote on though it’s recommended to use all of the social media networks.
For video posts set up a YouTube channel and add quality videos on a regular basis. Add proper Cover Art and About information to your channel and OPTIMIZE it. Go to settings and customize your YouTube URL link.
Keep your content strategy fresh and updated with all kinds of trendiest stuff.
These are only the foundational steps to initialize your campaign. With regular updates in the search algorithm it’s becoming more and more complicated to dominate the search engine ranking. Google wants only the best pages to be there atop, so make sure you are the best in your niche.