No matter how useful the body content of your article is – if the headline fails to appeal, nobody will scroll down to read the story inside, and the entire article goes to waste. It’s just the nature of all … Continue reading →

The Internet is loaded with tons and tons of content already, and the database is still updated with millions of fresh pieces of content every hour. While most content units just come and go in days, very few are able … Continue reading →

Have you seen a sudden drastic drop in the keyword positions of your website or any client’s website of late? More often than not it’s due to a Google penalty. Basically, we have two kinds of Google Penalties – Algorithmic … Continue reading →

How often do you hear from web marketing giants that quality content is the key to getting more traffic and business? All the time, right? Agreed! Both for retaining your existing customers and getting more out of your website, high-quality … Continue reading →

Just for a talk about SEO in 2015, Eric Enge, founder and CEO of Stone Temple Consulting and one of the industry’s all-time search veterans, makes some guesses like: Search Engines are evolving, and so are SEO techniques. The only … Continue reading →

Although it’s been nearly a year to the launch of LinkedIn Publishing Platform, it is still being underutilized today by many content creators. They still think that LinkedIn is only the professional network meant for employers, employees and job seekers. … Continue reading →

Press Releases (PR) were never an SEO strategy, and will never be. If you think you could get a whole bunch of links to your website from various news channels by publishing a PR or two a month, you’re absolutely … Continue reading →

Hitting the first page of Google is not that hard. With some basic learning, clear understanding and correct execution it becomes really easy to hit and stay on Google’s first search result page. It, however, is a gradual process that … Continue reading →

A Content Audit (or Website Content Audit) is verifying if all your website content pieces are doing what you exactly need them to do. In other words, auditing your website content means evaluating it to make sure it’s fulfilling SEO … Continue reading →

“Only 16 percent of marketers out of 250 global marketers surveyed have developed a mobile strategy aimed at building customer engagement.” This was the report of a survey done by the CMO Council considering 250 global marketers. And the outcome … Continue reading →