SEO SEO SEO….!!! That’s the buzzword in the recent years.
You get so much indulged in building your SEO strategy and applying it for Google ranking that you literally forget about another important element that always goes with SEO – the CONTENT, aka the king of the digital world.
When I say ‘you’, I mean it’s either ‘you yourself’ or ‘most of you SEO people’…
Don’t take any offence please… I see a lot of SEO guys that are still ignoring the power of ‘content’.
Your content makes conversions. SEO doesn’t make conversions, it’s only the medium.
You can win 90% of your SEO game only by writing the best content. Simply writing words and inserting keywords into your paragraphs is not SEO content writing, and it doesn’t make your content good either.
You knew that already, right?
Then what is good content?
And, how do you write your SEO content, so the target page gets to the top rank, stays there for long and converts visitors into customers consistently?
There are so many things actually.
You have to be creating content and watching its performance continuously. Do it for a long period of time and you will master the art of it.
(I’m doing it every day. I spend 25% of my time on learning writing in general, 25% on SEO content writing, and the remaining 50% time on creating and promoting the content.)
Here are my top 7 SEO writing tips and techniques for 2020 and coming years…
Tip #1: Have a plan in place.
Planning is so generic as a piece of advice that I wanted to skip it, but then I decided to have it considering its importance.
Plan your topic, what you’re going to say, who will read it and how this content is going to answer their questions or solve their problems.
Pre-study the nature of your target audience, try to read their mind and determine if they will read a long article or only prefer a short piece, and then start your first sentence.
Create a thought-provoking topic headline that contains different words than the articles that are already ranking on the first search results page.
Tip #2: Know your target keywords before writing.
This is another important point of consideration even before starting your writing.
Your keywords are what your users are going to type in the search. Search engines will try to find those exact terms or close variants from your content to check its relevance, and rank your content accordingly.
- Begin with a thorough keyword analysis and study the keywords of your competitors as well… (but don’t copy them)
- Come up with a list of 4-5 keywords. One main keyword and others are related terms. Create a list of 3-4 search queries, each query with 3-4 words.
- Add relevant keywords to your Topic Headline, Headings, Sub-heads, Anchor Texts, Alt Attribute Texts, Title Tags and Page Meta Data.
So, add your target keywords to the content and other parts to send signals to the search engine about the intent of your content.
But, keep in mind that the content has to read and sound natural, unlike an ad copy.
Tip #3: Tell the main thing first.
Novel writers have the liberty to write what they wish, whereas SEO writers have to write only what their readers wish.
(I have a pretty long introduction here in this post because I’m writing this post for my company blog and I have a niche category of users who will read it anyway even if it doesn’t rank well)
Search engines have matured in showing the best search results to their users. For example, Google’s latest BERT update adds the natural language processing aspect to their search system. This means they study the searcher’s intent from the search words and then show the best possible results.
Searchers mostly type questions and they want direct and precise answers.
So, search engines pick all the different copies that are relevant to the topic and show the content that has the best accurate answer as a snippet on the top of the search results page.
So, tell the main thing right in the first sentence.
Tip #4: Make writing a habit.
Yes, that’s how you grow as a writer.
Simply learning the stuff and not implementing in real-time work doesn’t make a sense.
As an SEO writer you are not going to write just anything, rather you’re going to write something specific about a product or service. Remember your content will sell that product or service. This means you are writing for buyers, not just readers!
So, mastering the art of writing SEO copies is so much important. And, there is only one way you can master it is by writing daily and regularly.
Tip #5: Practice formatting.
If your words have the power to catch the attention of your readers and keep them intact throughout the content, that’s a great thing.
But, you still have to take necessary steps and make sure your readers enjoy reading the copy.
Long sentences, Wordy paragraphs, No whitespaces to entice the retinas… – These are the elements that make your copy boring. Nobody likes to read that.
So, what you should do is:
- Use short sentences and small paragraphs.
- Highlight important parts with quotes, bold and italic fonts.
- Use strong headings and sub-heads.
- Add bullet lists etc.
Tip #6: Use internal linking
Internal linking is linking one page to another within the same website.
It means you should use relevant links with keyword-rich anchor text at multiple places inside your content to allow your readers to click the links to visit the other relevant pages for more information and a better understanding of the subject.
It has a couple of direct SEO benefits, such as:
- Higher reader retention time
- Lower bounce rate
- Uniform distribution of link juice
- Easier search engine crawling and indexing
- Improved page views.
So, use internal linking mechanism to improve the relevancy of your content and the site.
Tip #7: Add authoritativeness
Authoritative content earns more trust from users. This shows that you have done research on that topic before writing, so it’s trustworthy and dependable for your readers.
You may put links to the original source and quote references as proof, so your readers get to know that you have a good understanding of what the tier-1 experts in the industry have said related to the topic.
Adding authoritativeness might not be a direct SEO factor, but it significantly enhances the worth of your content.
Now, up to you…
How are you writing your SEO content?
Have you been able to help your articles stand out, rank well and drive a good amount of traffic?
In case you are looking for the best SEO content writing services, SEO Extent should be a great option to consider.