7 SEO Content Writing Tips to Implement in 2020

SEO SEO SEO….!!! That’s the buzzword in the recent years.

You get so much indulged in building your SEO strategy and applying it for Google ranking that you literally forget about another important element that always goes with SEO – the CONTENT, aka the king of the digital world.

When I say ‘you’, I mean it’s either ‘you yourself’ or ‘most of you SEO people’…

Don’t take any offence please… I see a lot of SEO guys that are still ignoring the power of ‘content’.

Your content makes conversions. SEO doesn’t make conversions, it’s only the medium.

You can win 90% of your SEO game only by writing the best content. Simply writing words and inserting keywords into your paragraphs is not SEO content writing, and it doesn’t make your content good either.

You knew that already, right?

Then what is good content?

And, how do you write your SEO content, so the target page gets to the top rank, stays there for long and converts visitors into customers consistently?

There are so many things actually.

You have to be creating content and watching its performance continuously. Do it for a long period of time and you will master the art of it.

(I’m doing it every day. I spend 25% of my time on learning writing in general, 25% on SEO content writing, and the remaining 50% time on creating and promoting the content.)

Here are my top 7 SEO writing tips and techniques for 2020 and coming years…

Tip #1: Have a plan in place.

Planning is so generic as a piece of advice that I wanted to skip it, but then I decided to have it considering its importance.

Plan your topic, what you’re going to say, who will read it and how this content is going to answer their questions or solve their problems.

That’s planning.

Pre-study the nature of your target audience, try to read their mind and determine if they will read a long article or only prefer a short piece, and then start your first sentence.

Create a thought-provoking topic headline that contains different words than the articles that are already ranking on the first search results page.

Tip #2: Know your target keywords before writing.

This is another important point of consideration even before starting your writing.

Your keywords are what your users are going to type in the search. Search engines will try to find those exact terms or close variants from your content to check its relevance, and rank your content accordingly.

  • Begin with a thorough keyword analysis and study the keywords of your competitors as well… (but don’t copy them)
  • Come up with a list of 4-5 keywords. One main keyword and others are related terms. Create a list of 3-4 search queries, each query with 3-4 words.
  • Add relevant keywords to your Topic Headline, Headings, Sub-heads, Anchor Texts, Alt Attribute Texts, Title Tags and Page Meta Data.

So, add your target keywords to the content and other parts to send signals to the search engine about the intent of your content.

But, keep in mind that the content has to read and sound natural, unlike an ad copy.

Tip #3: Tell the main thing first.

Novel writers have the liberty to write what they wish, whereas SEO writers have to write only what their readers wish.

(I have a pretty long introduction here in this post because I’m writing this post for my company blog and I have a niche category of users who will read it anyway even if it doesn’t rank well)

Search engines have matured in showing the best search results to their users. For example, Google’s latest BERT update adds the natural language processing aspect to their search system. This means they study the searcher’s intent from the search words and then show the best possible results.

Searchers mostly type questions and they want direct and precise answers.

So, search engines pick all the different copies that are relevant to the topic and show the content that has the best accurate answer as a snippet on the top of the search results page.

So, tell the main thing right in the first sentence.

Tip #4: Make writing a habit.

Yes, that’s how you grow as a writer.

Simply learning the stuff and not implementing in real-time work doesn’t make a sense.

As an SEO writer you are not going to write just anything, rather you’re going to write something specific about a product or service. Remember your content will sell that product or service. This means you are writing for buyers, not just readers!

So, mastering the art of writing SEO copies is so much important. And, there is only one way you can master it is by writing daily and regularly.

Tip #5: Practice formatting.

If your words have the power to catch the attention of your readers and keep them intact throughout the content, that’s a great thing.

But, you still have to take necessary steps and make sure your readers enjoy reading the copy.

Long sentences, Wordy paragraphs, No whitespaces to entice the retinas… – These are the elements that make your copy boring. Nobody likes to read that.

So, what you should do is:

  • Use short sentences and small paragraphs.
  • Highlight important parts with quotes, bold and italic fonts.
  • Use strong headings and sub-heads.
  • Add bullet lists etc.

Tip #6: Use internal linking

Internal linking is linking one page to another within the same website.

It means you should use relevant links with keyword-rich anchor text at multiple places inside your content to allow your readers to click the links to visit the other relevant pages for more information and a better understanding of the subject.

It has a couple of direct SEO benefits, such as:

  • Higher reader retention time
  • Lower bounce rate
  • Uniform distribution of link juice
  • Easier search engine crawling and indexing
  • Improved page views.

So, use internal linking mechanism to improve the relevancy of your content and the site.

Tip #7: Add authoritativeness

Authoritative content earns more trust from users. This shows that you have done research on that topic before writing, so it’s trustworthy and dependable for your readers.

You may put links to the original source and quote references as proof, so your readers get to know that you have a good understanding of what the tier-1 experts in the industry have said related to the topic.

Adding authoritativeness might not be a direct SEO factor, but it significantly enhances the worth of your content.

Now, up to you…

How are you writing your SEO content?

Have you been able to help your articles stand out, rank well and drive a good amount of traffic?

In case you are looking for the best SEO content writing services, SEO Extent should be a great option to consider.

2 Google-Recommended Pro Tips to Improve Web Content in 2020

If you want to succeed in the digital world, you must be 100% sure about the fact that your content is right up to the mark. Quality matters, so your content must be of exceptional quality and reader-friendly. And, besides that, you must ensure that every piece of your content has some real value to offer to the real people.

That should be your main focus in 2020 and the upcoming years.

If your content has the power to connect to the emotions or more specifically the pain points of your readers and impact their lives positively, then your content is going to get so much of love from your readers.

That is what matters!

So, how do you improve your web content in 2020 and the coming years?

Now that we have almost reached the end of the year and are going to welcome another New Year, it’s important to plan your content strategy for the New Year ahead of time.

This post shares 2 pro tips about improving web content directly recommended by Google’s senior Webmaster Trends Analyst John Mueller in a recent Webmaster Hangout.

Tip #1: Focus on Using Headings Properly

If you are an SEO professional or a content marketer, heading tags such as H1, H2 etc. are not new to you. During your beginning days you may have been taught or trained to treat headings as important ranking factors. Moreover, you may have used your important target keywords in your headings inside your content on many occasions just rank your content high.

However, that’s just a misconception, as pointed out by Google’s John Mueller. Probably, adding keywords in the headings has some significance back in the early 2000s when SEO people could manipulate search engines the way they wanted, but today, that’s not possible anymore.

Search engines have evolved a lot and their ranking algorithms have become more secure and stringent to decode or understand how exactly they are working.

Headings inside content are important – that’s true. But they don’t send any ranking signal to search engine bots about the keywords to rank on search engine results. Rather, they tell search engines the relevance of the content or its specific sections.

That is what you, as an SEO or content marketer, would use your headings for. Your headings must be short and appealing. Your readers must be able to understand the contextual meaning of the section clearly by reading only those small headings. You can add keywords as long as the headings are safe and their contextual meanings are not tampered with in any way.

Headings, sub-heads, bullet lists – they all contribute to a well-structured web page, but they must be primarily written for human users, not search engines.

Here’s what John Muller has to say about using headings:

“Headings are useful in that we can take a heading and see what images and which text kind of apply to that heading.”

Headings, images, text – they all constitute the entire web page, and there must be a connection between them. Together they make the content look beautiful that your readers must like. Besides that, the content must offer some real value to the users. That makes them visit the particular web page or the other pages of the same site repeatedly.

Search engines like that.

And, maybe that can boost the ranking in turn.

Tip #2: Avoid Interstitial Ads as They Can Affect Content Indexing

Digital Ads, in any form, are bad for the readers. Whether it’s just a banner ad, a pop-up ad or an interstitial ad, it affects the user experience.

Therefore, search engines don’t encourage these digital ads.

After banner ads and pop-up ads, interstitials are the newest type of digital ads. These are full-screen ads that cover the whole interface of the site or page.

If you are a content marketer or a website owner, Ads are a great source of earning for you. Interstitial ads being highly interactive and larger in size have larger impression on users and higher click-through rates. Higher click-rate means great chance of conversion. This is why interstitial ads are a fantastic option for content marketers and site owners.

However, John Mueller, in his Webmaster Hangout, has warned content marketers of the possible content indexing issue that might happen specifically due to country picker interstitial ads.

He noticed that a site had used a country picker interstitial and after a certain period of time the page switched to the interstitial. This could be a serious issue as Googlebot might not be able to index the rest of the content of the original page after it switched to the interstitial.

There can be 2 great alternatives.

  • In such cases, John Mueller recommends something like a banner as an alternative. A banner or any other user interface object that can encourage site visitors to pick their country should be a much better option.
  • Many websites nowadays are using an unobtrusive icon in a certain place on the site (the top right corner is ideal) or using IP sniffing to redirect the site visitors to the correct version of the page.

Google’s mission is to organize the world’s information and make it useful and accessible universally. They still give a strong preference to powerful content that human readers love. And, this is not going to change, which is why you need to make sure that you have the best content on your website.

Follow Google’s guidelines about creating content and never violate their principles. Invest in creating awesome content that is entirely audience centric and implement ethical SEO strategies to help your content dominate the search results.

What is your content marketing strategy? Has it remained successful? Please feel free to share your experience in the comments below.

5 Conscious Link Building Tips that Focus on Mutual Benefits

Link building has always been the heart and soul of Search Engine Optimization (SEO).

Although we cannot say that the modern day SEO doesn’t exist without link building, but we can safely say that SEO doesn’t function is there is no link building strategy in place.

So, if you are not doing any link building, then start it.

And, if you are already doing some form link building to support your SEO campaign, good, but keep refining the strategy and focus on getting the quality of your link-profile better and better.

That’s the way to stay on top of the SEO game and secure or improve the rankings.

Google asks every SEO to focus on building high quality inbound links, which means all the links to a particular page must always be from top sources.

Besides that, you must ensure that you’re building the links consciously, which means you build links and help other people that are part of your community.

This post is going to tell you 5 useful link building tips that have mutual benefits for you and others in your community.

So, this is basically “give and take”.

Now, the 5 tips…

Offer Something for Free

Free stuff is Gold.

Who doesn’t like that? And, if you are offering something very useful for other members in your community or niche for free, they would definitely love that. That’s how you have a great chance of getting quality backlinks.

Of course, it’s not as easy today as it was 8 or 10 years ago due to the heavy density of content, mini products, small apps and tools or resources that are available nowadays for free.

You will have to earn a spot for your free product or resource, and make it unique and useful.

How will you accomplish that?

  • Start by doing a research about some of the options that are relevant to your business or brand.
  • Choose the options that are possible for you to offer without charging anything to the users.
  • See the similar stuff that others are offering.
  • Find the way to make your product better and more useful than all other options available for your target users.

Online tools or resources such as an email course, a podcast, an ebook, a calendar, a stock photo database, a calculator, a collection of templates or software add-ons, a WordPress plugin etc. are excellent options to explore.

If your freebie has a certain value to offer, people will talk about that. That’s how you will generate amazing backlinks naturally.

Also remember that you might need to promote your freebies through standard online marketing channels in case you notice a low interest from your users. So, be prepared for that.

Be Part of a Great Cause

If you are looking to earn a reputation for your brand or business, you have to be open to participating in some of the events or projects like offering scholarships, talent hunt programs, planting trees, hosting seminars etc. that have a greater purpose.

By participating in those great causes you show that you are active in your community. People will notice that.

Now, you may ask – “How do I earn backlinks to my website through my involvement in those programs?”

I tell you how.

  • After seeing your involvement in the activities people will take more interest in you and your business. That’s just an automatic process.
  • Some members in your community might have known your business previously, and those who didn’t know would most likely know after seeing your active participation and contribution to the programs.
  • Many causes nowadays have their names on the internet through Facebook groups, pages, other social media handles and even websites.
  • Through your involvement in those programs and activities you increase the number of your prospects those are active online. Encourage them to link to your website.

Once you start being active in your community, aim to be a front-runner. Capture photographs, visuals and special moments of your participation and add those to your website. Create content or blog posts including those elements and make your community members and target audience know that you loved your time there and will keep coming back to action. Make them believe you care for the contribution more than promoting your business.

Share those content posts everywhere.

You praise the community and benefit the members. Links are going to come to your website.

Participate by Asking and Answering Questions

Platforms like Quora, Yahoo Answers and Reddit are great to submit questions and post answers. Besides these 3 platforms, there are many other forums that you can choose.

Make sure you ask relevant questions and choose relevant questions to answer

You can also choose other reputable blogs in the niche that are engaging more to your target audience. Leave your quality comments regularly on their blog posts. Put links to your website or specific blog posts, and ask other readers or commenters to come to your website or particular pages for additional help on the topic.

Share Your Feedback or Testimonials

Feedback, reviews and testimonials are important. They build trust and authority to websites.

Sites, especially new ones, are looking for different ways to build trust and credibility, so they’re always on the lookout for good testimonials from their clients.

If you use a product or service and you love it, don’t shy away from sharing your feedback or testimonials. That will provide a great deal of help to the owner. And, you can include your brand name along with a link to your website or a particular page.

However, there’s no guarantee that the site owners you are sending your reviews or testimonials to will keep your links. Some may keep, some may not. And you cannot do anything about that.

Choose sites with higher domain authority (DA) than yours to submit your review or testimonial. If some of them keep your site’s link on the review or testimonial, that’s awesome.

Do Guest blogging

I kept the best for the last.

Yes, Guest blogging or Guest posting is probably one of the best and most used link building tactics today.

Guest posts are your own content that you write or share on other websites.

Unlike forum comment links that are mostly “nofollow” links, Guest post links are completely legitimate and ideal for SEO.

Choose relevant websites

  • that have higher DA (higher than yours or at least greater than 30)
  • that allow guest blogging, and
  • that approve backlinking

Write Guest posts for trusted sites that have higher domain authority. Check their DA through tools or sites like Alexa or Ahrefs.


  • Link building is important for SEO. Backlinks from high-authority sources or sites can boost your search engine visibility.
  • Link building has to be clean, simple and meaningful.
  • The above 6 tips are conscious link building ideas that are based on the “give and take” principle. You make your community a better place, help other members and they will do a favor to you.

Try to explore more methods and share your opinion in the comments below.

5 Tips to Optimize Your Content for Google Voice Search

Google Voice Search, initially termed as Voice Action, is an advanced Google product that allows Google searchers to use the Google Search system by speaking on a computer or mobile instead of typing the search queries. The popularity and percentage of users of this Google functionality are growing at a great speed due to its ease of use. Virtual Home Assistants (VHA) and Devices with Smart Speakers are playing a huge role in promoting this awesome Google product.

With the Google Voice Search getting so popular and the amount of voice searches approaching to almost 50% by 2020 (as per a comScore prediction), you can safely say that Voice Search is the future. Therefore, you cannot overlook the importance of optimizing your content for Voice Search.

Here are 5 great tips for you to optimize your content for Google Voice Search.

  1. Write in a Natural and Conversational Tone

Google’s John Mueller emphasizes on natural content and encourages content marketers to create content in a natural and conversational tone. Content that can be read aloud is preferred for voice search by Google and other search engines. Natural content has a clear language to engage users and help search engines understand the context in a lot better way.

Creating natural content is kind of a general guidance, and it really has a great significance every time you talk about content optimization. There is no substitute to great natural content. Naturally written content that your users will find easy to read is great for voice search.

To achieve a better user engagement rate and conversational tone you can ask yourself some of the general questions that you think your searchers would potentially ask. Create clear and concise answers or responses to those questions to get a good idea of how you need to create and format your content. Build from there.

  1. Use Structured Data

John Mueller wants content owners to help them (Google guys) with some additional information about what their content or page is about. That will help them understand the page and figure out which voice queries that page matches with.

This is where Structured Data (Schema Mark-up) comes into play. Integrate structured data into your website’s backend and tell search engines what a particular page or piece of content is all about. Search engines would then understand your data better and crawl the page more efficiently. This has become an important ranking signal to power search results.

  1. Study Search Intent

Studying the user’s intent behind the search query is essential. This works the same when your user types the query or gives voice commands to the search engines.

If you are able to study the searcher’s intent properly and create your content accordingly, you stand a greater chance of outranking your competitors on the search results page. This is because search engines, of late, have seen giving importance to search intent rather than just search words.

You should see and examine a bunch of question-based search queries and try to include exact and accurate answers in your content. Include a good amount of relevant longer tail keyword phrases in your content to develop your outreach with greater accuracy. Sooner or later, search engines will see that and give you the reward you deserve.

Moreover, you can do a research about some of the commonly asked questions about your business niche. Make a list of those questions and provide direct, detailed and accurate answers. With that strategy you have a chance to get included in the Google’s Paragraph Answer Featured Snippet.

  1. Focus More on Local Content

Local content that gives information about a local business or businesses is a great candidate for voice search results.

Give a close look at how people speak or converse. You will find they prefer uttering names of locations or venues more often while performing a voice search. This means, if your content is optimized for local SEO, it can naturally be pulled by search engines for voice search results. The devices used by your users for voice search will first try to find relevant information from a Google My Business listing, so yes, your Google My Business (GMB) profile should play a significant role here.

Make sure your GMB profile is clean and complete, and it has a lot of content best optimized for immediate answers to your users and potential customers. Optimize all your local listings with local content and information to ensure appropriate answers are always available for your users.

  1. Provide Exact Answers Fast

Providing clear and exact answers to searchers is a killer SEO strategy for desktop search, mobile search and voice search.

Your content has to go by that rule and try to provide exact answers to some of the potential questions right in the opening paragraph without your readers having to scroll down. If you do execute that simple thing, there could be 2 possible outcomes. Either your users go on to read the rest of the copy with increased interest and curiosity, or they go back with ample satisfaction. Either way, they were happy with your content and liked it, which is why most of them will return. Search engines will notice all of that and with happy users you get happy search engines.

Since voice searchers doing voice searches on their mobile devices look for direct answers fast, creating mobile-optimized shorter content, bulleted lists, audio and video content is always going to benefit you.

Word of Caution:

  • Avoid putting links into your content.
  • Don’t over optimize your content for voice search. Content that has a number of questions but only single answer or very little information to support the answer are treated as doorway pages, and are flagged by Google and other search engines.
  • Avoid content that has large tables full of data because that’s not the format suited for voice search. Simple reason is that no searcher likes an answer of that sort when they perform a voice search.

Does White Hat SEO Really Exist? 5 Myths about Black Hat SEO

I have been in this industry for over 8 years now, and I have witnessed a lot of things come and go. I live the web and SEO every single day. From clumsy HTML sites to clean WordPress designs, from old keyword-stuffed SEO to modern reader-centric SEO – I’ve seen all of those, and I proudly say I’ve been part of almost everything related to the web and search in these past 8 years.

For you, a period close to a decade might sound huge, but I never feel like that because I’m still coming across a lot of new things every day like I was doing in those initial months. The crazy nature of how search works amazes me every time I look closely at it and make future game plans.

All search engine optimizers go by the belief that search engines are getting stronger and stricter, and sites engaging in Black hat SEO techniques are getting flagged.

That’s been taught to every one of us, but what does this Black Hat SEO exactly mean? Does it mean the SEO tactics that are implemented to gain short-term rankings are purposely kept hidden from search engine bots? If yes, then its counterpart White Hat SEO must mean that the techniques are all clean and transparent to search engines?

But I’ve never seen any SEO strategy that goes entirely by the search engines’ guidelines. And, I don’t think any website does 100% transparent stuff and shows everything it implements to the search engines.

I believe these Black Hat and White Hat SEO are nothing but some exaggerated or overstated terms mostly used by marketers. There is no broad significance of either of those that would trouble the SEOs.

In this post, I’m going to prove exactly that.

Let’s first know what Google says about White Hat or Black Hat SEO.

Google’s Viewpoint

Google says SEO means awesome content on the pages and making those pages easy to crawl. Anything other than that will be treated as Black Hat.

Quite interesting, right?

But, do you understand anything from Google’s viewpoint? Do you see Google tell anything about the so-called White Hat SEO?


To make it more interesting let me tell you that Black Hat and White Hat SEO have in fact one major similarity.  Both try to exploit the loopholes in the search guidelines and use them to their advantage and gain rankings. That’s what both Black Hat and White Hat techniques do. White Hat techniques are no great or 100% ethical because White Hat was originally focusing a lot on buying links but they stopped that practice after Google decided to start penalizing link selling and buying tactic.

So, when both Black Hat and White Hat do technically the same, why do we differentiate between them? Why do we even care about them or give them a little worth when they don’t deserve it?

5 Myths about Black Hat SEO You Must Know

1. Black Hat SEO Tactics are Unethical

This is a serious misconception about Black Hat or any SEO technique. The reality is SEO techniques are not based on ethics, they are based on whether they are going to achieve the result or not. Following Google’s guidelines doesn’t make someone ethical and not following those guidelines doesn’t make unethical.

If Black Hats are painted as unethical just because they use strategies that are beyond search engine guidelines, White Hats should also be regarded as unethical.

So, instead of naming the SEO techniques as ethical or unethical we should name them as Good or Bad. That’s understandable and makes more sense.

2. Black Hat Tactics Gain Short-term Results

Most black hatters know that their efforts are going to get them short-term results, and they openly admit this. Making short-term profits when the opportunity is available is not a bad idea at all. If you don’t do that, someone else will. There is no point of showing good, putting little efforts and waiting for the result to come in this ever-changing digital age where changes are occurring way too fast.

If a White Hat technique is built and implemented with the purpose of getting only long-term results, then who knows there might be NO RESULTS at all by the time the same technique dies.

3. Search Engines Hit Black Hats Badly

Search engines are changing and evolving. They can hit anything or anyone that doesn’t follow their guidelines, so not only Black Hats, but also most White Hats can get penalized if they are against those guidelines.

In this situation, Black Hats have an edge over White Hats. They make enough profits until search engines actually know this and punish them. On the other hand, White Hats try to fool search engines by buttering up and acting smart, but that doesn’t make them invincible. Search engines can hit them anytime.

4. Black Hats are Useless

This is not true. All Black Hat SEO techniques are not useless. In fact, majority of the Black Hat tactics work because there has been a well thought out game plan upfront that acts as a support system. Google or any search engine only decides what is good or constructive SEO and what is aggressive SEO. Oftentimes, a Black Hat tactic does the job it’s supposed to do before it’s caught.

Most White Hats claim they use all good SEO techniques, but they don’t. They too spam. A proper scan finds that they have a black hat under their white hat. Their work and activities prove this.

5. Black Hat SEOs Have NO Knowledge of SEO

This is a big myth because most Black Hat SEOs have a thorough knowledge of SEO. They know exactly how SEO works and they make strategies accordingly.

They use some Black Hat techniques to earn more in less time, and also use White Hat techniques to generate a good amount of value for a long-term business. Many reputable SEO people have admitted that they have used the Black Hat SEO model knowingly for a short-term gain. Do you think they have no knowledge of SEO?

So, here’s my final word for you.

  • Don’t think of Black Hat or White Hat, or Any Hat. These are only marketing gimmicks.
  • Stay within what the search engine giant Google says. Create awesome content only for users, give plenty of reasons to them to love your website and make your pages easy for crawling. That’s all.
  • Tell everything that you do to your clients, never hide anything. Tell why you’re doing it, so they know what to expect. Hiding anything from them will make you unethical, violating search engine guidelines won’t.
  • Do good for your users, readers, clients and customers. There’s no need to be extra good to search engines.
  • SEO is a long-term model. Help your clients understand that.


I don’t support or use any Black Hat tactics, and I don’t encourage any of my support staff to practice that. It’s not because we treat Black Hats as unethical or unlawful; it’s because we believe Black Hat techniques don’t bring in a long-term success for our clients.

5 Steps to Design a Powerful Regional SEO Model

Regional SEO is an intermediate stage between Local SEO and National or Global SEO that tells a business is well equipped to target a larger city or town or even multiple towns within a large geographic location, but it’s not fully ready yet to target an entire nation or the customers in different countries.

If you are running a service area business and targeting multiple locations or areas, then a well-strategized regional SEO model should be an ideal marketing campaign for you. You cannot afford to construct your own brick and mortar stores or physical offices or rent them in all of the cities you are targeting.

That would certainly be expensive.

So, rather than real offices you can set-up your virtual offices at those locations, create individual web pages for each one of them and optimize those pages to leverage your business. This is known as Regional SEO campaign, which is a solid alternative to having physical offices in all cities to drive your potential customers from those areas.

This is post will tell you the useful techniques to design a strong and productive Regional SEO model, but before that here’s a word of caution that you need to know and remember.

Google says, “If your business rents a temporary, ‘virtual’ office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours by your business staff.”

You can find the details of Google My Business Help & Guidelines here. If you violate the guidelines by Google, they may consider suspending your organic listings within a short period.

In order to help protect your listings, here’s a detailed 5-step guide for you to design a powerful Regional SEO model that will go in accordance with Google’ guidelines and help leverage your regional business.

Step-1: Research Your Target Locations

First things first. Do a thorough research about all your potential target locations that you think can be ideally productive for your region-specific business.

There may be a number of locations in the vicinity that you think are ideal in driving customers, but real data obtained online may tell a different story about the search interest of the internet users in those areas. Some areas showing good results now might also change after some weeks or months down the line. You should take that into account as well.

Here’s how you would begin your research.

•Enter ideal search queries on Google local search. Your ideal search queries are your product or service names + geo modifiers. Find the geography report data in your Google Analytics and compare between your ideal search phrases. This will give you an idea about the cities that show good search interest.

At this point, you would have a long list of cities, but it’s not possible to create separate regional pages for all of them, so you need to group some cities to shorten the list further.

Step-2: Create Selling Regional Pages

Your regional SEO campaign depends a lot on your regional location pages.

Like any web page today, a regional page has to look good. Plus, it must provide amazing user experience. The text, the images and the call-to-action buttons or phrases – all these elements must captivate your page visitors to ensure they engage in certain activities on the page before leaving it.

Here’s how you would construct your regional pages:

1. Write a 100% unique description about the area. This would tell what this regional page is all about.

2. Include the benefits, usefulness or importance of your service or goods in that particular area. This should answer the ‘why’ part clearly.

3. Next, include a little bit of history of the business in that region. Describe the exact service location by adding any landmark or highway cross-section details.

4. Include photos of any significant work done by your business in the region.

5. Link to other regional pages that target the nearby areas.

6. Include details of your past customers or clients in that area along with their testimonials if any.

7. Your logo has to stand out from the rest.

8. Optimizing image names and including image alt text for the images is a good practice. Do that.

9. Include an attractive and informative map showing your entire target region and highlighting your business location.

Step-3: Manage Doorway Pages Well

Doorway pages, according to Google, are duplicate pages or similar pages that are created to rank highly for particular search phrases and all those pages lead to the same destination. This may harm the user experience.

On 12 Dec 2017, Google’s John Mueller conducted a live Google Webmasters Hang-out session, where he clearly said that doorway pages are fine if they are well-crafted and implemented correctly.

So, should you create doorway pages, or should you not?

No clear and concrete answer to this, but since your users don’t like doorway pages you shouldn’t actively involve in this practice. But then, it’s up to you. As long as you manage to satisfy both search engines and your users alike with your well-crafted doorway pages nobody is saying a NO.

Step-4: Focus on Niche Link Building

There are a lot of different ways you can accomplish niche link building for your regional pages.

Here are some of the popular ways:

1. Target your clients that have their own website. Write guest posts for them about your service or goods.

2. Don’t miss out on a single opportunity to interact with your potential customers. You should participate in all local events or charity programs.

3. Choose the popular niche directories and submit your regional pages to them.

Step-5: Set up Your GMB Profile

Setting up physical offices at all target locations is expensive, but you should try and have one regional office somewhere in the heart of the most popular area where you can manage multiple nearby regions easily. If you could afford that, then creating a GMB (Google My Business) profile is a great option.

After the profile is set-up your regional business shows in the target regions, and your customers can easily find the detailed information about your business, product or service. Local searchers are getting more interested in finding information from GMB profiles nowadays.

Although you cannot have offices at all of the regions you can set up a service area business in Google My Business and grow your customer-base from across all your target locations.

Is there anything else you think we’ve missed out that can further strengthen a regional SEO model? Please feel free to share your views in the comments below.

Add These 4 Features to Your Content to Earn Countless Links and Conversions

The industry of Web and SEO is humongous!

There is so much stuff happening and changing every single day and you really can’t keep track of all of that unless you have a super human body and a robot’s brain.

But not being able to keep track of all of those fast-moving changes is absolutely fine. You can still grow as a search professional, a digital marketer and even as an online business owner just by following certain rules, doing the basics right and moving in the right direction.

Whether you’ve been a part of this huge digital world for a long time, or have recently joined it, you know it very well that “Content is the Boss”. It’s safe to say that Digital Marketing stands because of Content, and it is Content that drives the entire online marketplace.

So, do you already know how to create quality content that sells automatically?

If yes, great!

If no, here’s some help for you. Go through the following 4 important points and make sure your content possesses these characteristics to help you earn a good number of links and sales.

Quick note: We’re going to talk about elevating the value of only the text-rich content, not other forms of visual content like images, graphics, videos or podcasts. With 100% pure visual content, it’s easier to attract users and win their hearts, but text-based articles have got their own sweet taste.

So, here are the 4 important characteristic features of content that can earn sales.

  1. Stats and Figures

What will your readers or audience look for when they first visit your page content?

Simple, they want a direct answer as quickly as possible.

If you could get them that direct answer in the first couple of sentences, then the job is done. But that’s not always possible and there’s a good portion of audience that will love to spend some time actually reading your text (if it’s got the power to captivate them).

You need to target those audiences that actually read, but don’t stretch your content too much or they will get bored.

If your topic headline is a direct answer or sounds very similar to that, they your readers are hooked.

Next, get to a compelling introduction by adding certain facts or emotion.

Adding valid stats and figures to start the introductory paragraph is also a good way to captivate readers that test the authenticity of the content. Actual readers also love to know additional stats associated with their query.

So, yes you need to add emotions, facts, stats and figures to the introductory paragraph and touch the pain point of your readers or audience right at the beginning.

But, remember to keep it short because too much stats and figures will look like an unnecessarily wordy paragraph.

  1. Voice of Authority

While adding numbers and stats to the beginning of your article adds authenticity to your piece, adding a voice of authority makes it trustworthy.

In today’s social media-driven fast life, anything that has a spark can go viral in no time. But many a times, it’s also been seen that a sudden bump can end with a quick fall, and you cannot afford to make that happen to your content.

One way you can add longevity to your article or blog post is by adding voices from other high-profile authors that have a huge follower-base.

You can add an image, a video or a quote made by the leaders in the niche you’re writing about, and that will contribute immensely to your article. If your readers see a famous personality that is already liked and revered by many and possibly by some or most of your readers, they trust your article automatically. It becomes quite easier for your article to get trust and links down the line, and that’s how you make your content live longer.

  1. Motivation for Readers/Users/Bloggers/Publishers

Giving a direct and quick answer is the first step to motivating your readers. But links won’t always come from your own readers or audiences. There are other bloggers and publishers out there who are a great prospect to link to your content.

So, how do you motivate them?

Well, constructive content marketing is a long game, and other bloggers and publishers that you think can contribute to your content program would be thinking the same way. All you need is a comprehensive win-win proposal.

If your content has certain depth and value, and its own growing audience, then content marketers will notice that. Find a way to let them know your content has the power to drive theirs. Build and connect with your network, offer to help others and create long-term relationships.

Participate in meet-ups, interact with influencers and engage in discussions. If you think you can further improve their content strategy in any way, don’t shy away from talking to them. They will definitely link to you.

  1. Ease and Clarity

Clarity wins.

If your readers feel that ease reading your post and find clarity about what they’re truly searching for, they would get that psychological comfort that “Yes, this blog is for me”! That experience will compel them to bookmark your blog and keep coming back.

Your choice of words does also matter a lot. Oftentimes, simple words with clarity in meaning and presentation can do a magic.

Same way, you can gain the trust of other bloggers and content marketers you like to connect with.

You’re doing a lot of hard work for your content. They are doing the same thing. This needs to be understood by all. Maintaining ease and clarity for your readers during content creation can work afterwards when you’re talking with other content creators about linking.

How effective is your content strategy? Could you please spare a minute to drop a comment below?

How to Effectively Target Long-tail Keywords and Boost Your SEO

How robust is your keyword strategy?

We, the SEO people, live in an industry that has plenty of uncertainties and surprises. We have been facing them every single moment and are learning to cope with the situation.

“What” was being done 8 or 10 years back has remained fundamentally the same, but “How” things were being executed has changed drastically, and it will keep changing for sure.

Optimized on-page update, quality content creation, authoritative link building – they all are very important factors responsible for search engine ranking. But, ‘keyword research’ is always the stepping stone, and without a proper keyword research your entire search engine ranking model fails.

How the keyword research was getting done has changed and today the focus is not only on the keywords searched, but also the real intent behind the search queries.

Keywords with higher search volume and competition level (typically short-tail keywords with 1 or 2 words in the entire search query) are believed to be more productive because more searchers are looking for products or services related to those search terms, and more advertisers and web masters aim to rank for those keywords.

But the scene has changed quite a bit.

Although short-tail keywords (aka seed keywords) are popular worldwide and they always have a high level of global competition, those are not necessarily the best SEO keywords for all businesses.

Long-tail keywords, on the other hand, have less competition, but if they are thoughtfully targeted to serve the real intent of the searchers, they can actually be way more productive than the seed keywords.

So, let’s learn about certain important points about an effective long-tail keyword strategy and how you can use it to your advantage.

A few points first…

Long-tail keywords, in general, are search queries that contain 3 or 4 (or more) words to match the exact search terms typed by the searchers. Example: “How to reduce body fat”. This search query contains 5 words, and it resonates with the specific intent of the searcher.

Long-tail keywords have low search volume and low competition level.

Almost 70% of all search traffic comes from long-tail search terms.

Rate of Conversion associated with long-tail SEO keywords is high because they serve the exact intent of the searchers.

It’s easier to rank for the long-tail keywords and achieve a good amount of conversion.

In certain cases, brand names comprising 1 or 2 words with highly specific low search volume can also be treated as long-tail keywords.

Long-tail keywords help optimize for Semantic Search. Semantic search is a data searching technique in which the search engine shows search results based on the intent and contextual meaning of each word searched by the searcher.

Long-tail Keyword Strategy

Now that you know the advantages and efficiency of targeting high-converting long-tail keywords for your business, it’s important to learn how to find those long-tail keywords that can be highly productive from the business point of view.

Here are the steps:

1. Open your Google Search Console and click Search Traffic

2. Search Analytics and select Clicks, Impressions and Position

3. Scroll down and click on the Download button on the bottom to get the whole list of keywords.

Next, you would need to download the same for your other campaigns such as PPC, YouTube Videos, Facebook Page, Twitter Account, Instagram etc. that you think can provide you with a good list of long-tail keyword choices.

Save all the entries in a single document to make sure you have them all in one place for reference.

Extend this process further to find some more potential long-tail keyword choices within your niche that you could rank for.

Here are the steps to collect the potential long-tail keywords manually:

1. Gather a list of seed or short-tail keywords. You may use a keyword planning tool to prepare this list, but don’t use Google Adwords program because it would likely try to prohibit you from getting to your real target keywords that are long-tail with low search volume and can be highly profitable for your business.

2. Use Google’s auto-complete suggestions to prepare your list of potential long-tail keywords. Type any short-tail or seed keywords into Google search and note down the auto-complete suggestions provided by Google. Those terms are what searchers are looking for with high intent.

3. Use Google’s related search suggestions to a good effect. You can find the related search suggestions section at the bottom of every search engine results page (SERP). Since most searchers are searching for those long-tail keywords, you can easily target those complete phrases to drive more potential sales.

4. There’s no reason you can ignore other search engines and their search suggestions, so yes, you can try the above steps on Bing and Yahoo to broaden your list of potential long-tail keywords. If you think this method of manual long-tail keywords searching can be a pain and a time-consuming task, there are numerous software programs like this one available online to help you out. You may try a few different long-tail keyword finding tools and choose the best.

So, your list of long-tail keywords is ready. Now you can go for adding them to your page content meaningfully.

Creating Quality Content Using Your Target Long-tail Keywords

After a long and painful research you’ve come up with a huge list long-tail keywords. But, you cannot create dedicated landing pages for each one of those. You can group them to shorten the list.

Multiple keywords will fall under one group based on their common search intent. This way you’re going to deal with a smaller list of keywords. If possible now, add the keywords to your existing page content, or else, create new content around your long-tail keywords where those keywords will live naturally.

Remember to create internal links inside your new content, so you can easily accommodate your long-tails. That’s a good SEO practice anyway.

This holistic long-tail keyword strategy will give you an SEO boost that adds value to your business.

Long-tail target keywords and your content strategy work in tandem. You should keep creating high-value assets and blog posts about your niche. Create powerful content and post them all over the places (as much as you could) to build up your online reputation. Optimize your pages for search engine ranking under those high-converting, long-tail keywords, and keep track of your traffic growth on a regular basis. Communicate and engage with your visitors, and keep improving your own knowledge from time to time.

Importance of Fresh Content & Content Syndication in Google Ranking


Ever since Google officially announced its ‘Freshness Update’ back in November, 2011, content freshness has been in the limelight within and beyond the content marketing industry. The Freshness Update was basically a change or update in Google’s ranking algorithm that began to focus on providing its searchers with fresher or more recent search results. Fresher content including current events, hot topics and recurring events have been getting ranked higher right since the update. A fresh and newly published web page nowadays stands a higher chance of getting ranked over pages that have been published earlier.

Today, all webmasters and content marketers understand it really well that Google bots like to see fresh content on the pages they crawl and index.

In this post, we will learn in detail how this content freshness adds value to your Google ranking strategy. We will also learn about another important ranking factor – Content Syndication along the way.

Let’s now dig deeper to learn and understand this ‘content freshness’ thing in detail.

So, yes, the term freshness refers to newness, which means the content has to be recently published in order to be liked by Google for ranking more than content that is published earlier, but there’s a catch – Not all kinds of newly published content units or posts can outrank their older counterparts. Although date of publication matters in case of web pages showing current events or news related articles, web pages with general information or basic educative articles cannot be ranked only on the basis of their date of publication.

Here’s an example.

If a blog post title reads something like “Top 5 SEO Ranking Strategies in 2019”, Google will definitely try to bring the most recent web pages right up on the search results. This means the date of content publication matters here.

If a blog title reads “Major Constituents of Human Blood”, date of content publication will have little to no impact on the ranking because a web page with the same old post can still outrank all its newer versions if the page has higher traffic and authority.

So, Google aims to show the most relevant results to its users after studying their search queries. And it’s Google, who determines which search queries are looking for fresh content.

In order to sum up this Content Freshness thing, here are a couple of points you need to know and understand.

• Google gives a ‘freshness score’ to web pages depending on when the content has been published, so yes, you should try to have up-to-date content on your pages that you want to get indexed and ranked. The older the content, the lower can be the score. This means you need to maintain regular updates to your content to keep that freshness score up.

• Links from ‘fresh’ and up-to-date websites or pages to your content can help boost the freshness score of your content. This will also extend the relevance of your content and the chance of getting ranked higher. The more the links, the merrier!

• The newest post cannot always be the most relevant search result in Google’s eyes. Old posts with value, traffic, authority, popularity, proper in-depth information and low bounce-rate can still rank higher than new posts. But yes, in case of pages publishing news or current events the date of content publication can play a role.

Let’s now discuss about Content Syndication, a popular tactic to copy and re-publish a piece of content that has already been published earlier on a webpage.

With the hopes of keeping the content freshness score high many content marketers try and steal some high-ranked and popular pieces of content from other websites and post those onto their own site. They also use this content syndication tactic within their own website reposting a piece of content on a page that was posted on another page at an earlier date.

However, to their absolute sorrow and failure, content syndication tactic doesn’t work the way they think it does. When Google bots see the identical content on multiple pages, they index and rank only one page that has high traffic and authority.

Therefore, if you are copying or syndicating content from pages that have higher authority and traffic than yours, stop that today. You are going to be the loser, and your organic traffic will get reduced.

Content syndication, if done the right way, can however bring something to you.

Here’s how you should use content syndication to your benefit:

Make a plan. Well, the first step is to set a target audience and create high-quality content for them.

Find suitable syndication partners. Finding your potential syndication partners can be easy and at the same time hard, but if your content has the power to win, you will definitely find many syndication partners that will be interested in your content.

Choose sites that are bigger. By bigger I mean higher in rank and traffic. Also, they must have the same target audience as you have.

Research the best way to syndicate. You might want to syndicate the entire blog post or only part of it such as the topic headline. Ask for a link back to your website or a special credit to you as the original content creator, so it can drive a certain portion of their site visitors to your website. If your syndication partner agrees, you can put call-to-action to increase the conversion chances.

Set up a 301 redirect. If you have syndicated content on multiple pages within your own site, set up a 301 redirect to request Google to index the right page.

Use a meta noindex tag or a rel=canonical tag. This is also used to let Google know the original content.

Content syndication is not bad if done the right way. But if you steal and republish someone else’s content without their permission, then that is wrong.

Intent Research and Its 3 Major Advantages for Businesses Doing SEO

It’s impossible for SEO people or search marketers to decode the complex algorithm of the major search engines like Google, Yahoo and Bing, and understand its internal set-up to know how it actually works. If you are a search marketer yourself, all you can do is focus on building quality links, remove any broken links, insert the target keywords in the right places, create top-class content and market it, and make sure your entire optimization model is going in the right direction.

There’s no short cut. Do all the hard work, repeat, and then repeat again! Do this consistently and then hope for a rise in your ranking. A time will come when your efforts will pay.

If you closely study the target search queries and how they’re performing, you will come to know that Search Engines are slowly becoming Answer Engines. ‘Searcher is the Boss’ and all search engines are working towards providing the best possible search results to the searchers. All that is shown on Search Engine Results Pages (SERPs) must satisfy the searcher in the best possible manner. That’s what search engines are looking for.

The kind of ‘Keyword Research’ you were performing 5 years ago is not going to work now. It’s not merely the keyword, but the INTENT behind the keyword that matters. Therefore, you would need to optimize your website for the real purpose or the intent behind a search query, not just the search keyword.

That is what this post is all about. Stop performing the old-school keyword research. Start performing the new age Intent Research.

So, what exactly does this “Intent Research” mean?

Intent Research is studying the exact purpose of a searcher behind performing a particular search in the search engine. Of course searchers type words or text (known as search keywords) in the search box, but every search keyword can have multiple meanings. It’s important to study and find out ‘what’ exactly the searcher’s intent was behind that search.

Let’s put it this way:

Suppose ABC.com is a very big full-service web design company out there in your state offering their services to a very big geographic location. In comparison to them XYZ.com is very small and are primarily offering basic web design consultation and training to absolute beginners.

At a given point of time, a searcher performed a search by typing the keyword “Web Design” in the search engine. The searcher had no idea how search engines show results, but the intent was to find an ideal web design training center online that would provide useful consultation and proper training on web design basics. The searcher basically is not looking for advanced paid course or web design service.

In such a scenario XYZ.com would be a better choice for the searcher than ABC.com although the latter is much larger in size than the former and they both come up on the search results for the particular keyword.

This is one instance where Intent Research wins. Even though there are multiple search results for a given keyword, the website that is optimized for the exact intent of the search gets customers and sells its product(s) or service(s).

So, how do you find out the actual intent of the searcher?

The answer is: There’s no hard and fast rule or tried and tested formula, or at least there’s no formula as yet.

But, you can apply your common sense and go deep learning how searchers are behaving upon your target search terms. Moreover, you can analyze Google’s Universal Search system to understand the searchers’ intent up to a certain extent.

Here are a few features of the modern search results that can signal the searcher’s intent:

  • Google’s Search Suggestion as the searcher begins typing the search query.
  • Google’s “Quick-answer” search boxes and “People Also Ask” features show informational intent.
  • Google’s Shopping results that include product images and prices show high-intent searches.
  • Google’s Local results and Knowledge graph.
  • And, Google’s “Search in Search” feature to learn a searcher’s intent.

After studying these modern search results features you can design your own formula to target the intent of the searchers and organize your keywords effectively.

So, Intent Research clearly has many advantages over Keyword Research. Let’s quickly discuss 3 major advantages below and wrap things up.

  1. Faster Ranking

Let’s discuss a little bit more about the same example we mentioned above. “Web Design” as a keyword is highly competitive and for businesses like XYZ.com (that only target absolute beginners that are looking for basic consultation or training on web design) optimizing for “web design” cannot be productive. Due to the excessive competition worldwide it will take a long time to get ranked.

Alternatively, if they study the intent of their searchers and add a word or phrase to form a keyword like “basic web design training” or “web design consultation for beginners”, they could rank much faster. Long-tail keywords rank faster due to their low competition level.

  1. Better Conversion Rate

Correct intent research helps website owners find their right target audience, and if all goes well they make conversions easily. Studying the user’s intent behind a particular search query will help you understand what your user actually wants or needs. It helps you create proper landing pages and design your products/services that can sell easily.

A well-thought-out intent research always has a positive impact on the conversion rate.

  1. Easier Product/Service Management

The digital team finds out the signals obtained from Intent research and passes the ideas on to the relevant team. For example, keywords with information intent should be forwarded to the content people as important content ideas, keywords with commercial intent need to be passed on to the product development team or straight to the designers that design the landing pages.

This way, the product/service management gets streamlined easily and quickly. Less time, less effort – and focus is on boosting the productivity.

It’s the searcher’s intent that matters!