Intent Research and Its 3 Major Advantages for Businesses Doing SEO

It’s impossible for SEO people or search marketers to decode the complex algorithm of the major search engines like Google, Yahoo and Bing, and understand its internal set-up to know how it actually works. If you are a search marketer yourself, all you can do is focus on building quality links, remove any broken links, insert the target keywords in the right places, create top-class content and market it, and make sure your entire optimization model is going in the right direction.

There’s no short cut. Do all the hard work, repeat, and then repeat again! Do this consistently and then hope for a rise in your ranking. A time will come when your efforts will pay.

If you closely study the target search queries and how they’re performing, you will come to know that Search Engines are slowly becoming Answer Engines. ‘Searcher is the Boss’ and all search engines are working towards providing the best possible search results to the searchers. All that is shown on Search Engine Results Pages (SERPs) must satisfy the searcher in the best possible manner. That’s what search engines are looking for.

The kind of ‘Keyword Research’ you were performing 5 years ago is not going to work now. It’s not merely the keyword, but the INTENT behind the keyword that matters. Therefore, you would need to optimize your website for the real purpose or the intent behind a search query, not just the search keyword.

That is what this post is all about. Stop performing the old-school keyword research. Start performing the new age Intent Research.

So, what exactly does this “Intent Research” mean?

Intent Research is studying the exact purpose of a searcher behind performing a particular search in the search engine. Of course searchers type words or text (known as search keywords) in the search box, but every search keyword can have multiple meanings. It’s important to study and find out ‘what’ exactly the searcher’s intent was behind that search.

Let’s put it this way:

Suppose is a very big full-service web design company out there in your state offering their services to a very big geographic location. In comparison to them is very small and are primarily offering basic web design consultation and training to absolute beginners.

At a given point of time, a searcher performed a search by typing the keyword “Web Design” in the search engine. The searcher had no idea how search engines show results, but the intent was to find an ideal web design training center online that would provide useful consultation and proper training on web design basics. The searcher basically is not looking for advanced paid course or web design service.

In such a scenario would be a better choice for the searcher than although the latter is much larger in size than the former and they both come up on the search results for the particular keyword.

This is one instance where Intent Research wins. Even though there are multiple search results for a given keyword, the website that is optimized for the exact intent of the search gets customers and sells its product(s) or service(s).

So, how do you find out the actual intent of the searcher?

The answer is: There’s no hard and fast rule or tried and tested formula, or at least there’s no formula as yet.

But, you can apply your common sense and go deep learning how searchers are behaving upon your target search terms. Moreover, you can analyze Google’s Universal Search system to understand the searchers’ intent up to a certain extent.

Here are a few features of the modern search results that can signal the searcher’s intent:

  • Google’s Search Suggestion as the searcher begins typing the search query.
  • Google’s “Quick-answer” search boxes and “People Also Ask” features show informational intent.
  • Google’s Shopping results that include product images and prices show high-intent searches.
  • Google’s Local results and Knowledge graph.
  • And, Google’s “Search in Search” feature to learn a searcher’s intent.

After studying these modern search results features you can design your own formula to target the intent of the searchers and organize your keywords effectively.

So, Intent Research clearly has many advantages over Keyword Research. Let’s quickly discuss 3 major advantages below and wrap things up.

  1. Faster Ranking

Let’s discuss a little bit more about the same example we mentioned above. “Web Design” as a keyword is highly competitive and for businesses like (that only target absolute beginners that are looking for basic consultation or training on web design) optimizing for “web design” cannot be productive. Due to the excessive competition worldwide it will take a long time to get ranked.

Alternatively, if they study the intent of their searchers and add a word or phrase to form a keyword like “basic web design training” or “web design consultation for beginners”, they could rank much faster. Long-tail keywords rank faster due to their low competition level.

  1. Better Conversion Rate

Correct intent research helps website owners find their right target audience, and if all goes well they make conversions easily. Studying the user’s intent behind a particular search query will help you understand what your user actually wants or needs. It helps you create proper landing pages and design your products/services that can sell easily.

A well-thought-out intent research always has a positive impact on the conversion rate.

  1. Easier Product/Service Management

The digital team finds out the signals obtained from Intent research and passes the ideas on to the relevant team. For example, keywords with information intent should be forwarded to the content people as important content ideas, keywords with commercial intent need to be passed on to the product development team or straight to the designers that design the landing pages.

This way, the product/service management gets streamlined easily and quickly. Less time, less effort – and focus is on boosting the productivity.

It’s the searcher’s intent that matters!

4 Effective Ways to Lower Your Website’s Bounce Rate

Bounce rate is bad for any website. It’s the percentage of visitors that land on a particular page of your website and leave the site without visiting any other page. The higher the bounce rate of your website, the lower is the conversion, so you need to ensure that your website’s bounce rate is as low as possible.

Well, people get confused with a similar term known as “Exit Rate” of a web page. The difference between these 2 terms however is that Bounce rate is the percentage of visitors that leave the landing page and the whole website without visiting any other page, but Exit rate is the percentage of visitors that leave a particular page (they may or may not navigate through the website’s internal pages).

Every Bounce rate can also be the Exit rate, but every Exit rate is not necessarily the Bounce rate. Clear?

OK, since Bounce rate is more harmful for a website than Exit rate, it’s important to optimize the Bounce rate of a website, and this post is going to teach you exactly that.

Bounce rate of a particular page = [(Total number of visitors that left the page without navigating beyond that page) / (Total number of visitors on that page)] * 100. Bounce rate over 50% is bad and when it reaches 70-80%, it’s too bad for the website.

So, how do you check your website’s bounce rate? You can check your website’s bounce rate by signing into your Google Analytics account.

Here are the steps:

1. Sign into your Analytics account and select the website name.

2. On your Audience Overview page, select the Bounce Rate metric. This will show you the Bounce Rate of the entire website.

3. If you want to see the Bounce Rate of individual pages, you would need to go to Behavior >> All Pages. The 6th column from the left is the Bounce Rate column that shows you the different bounce rates of individual pages.

4. You can change the date range from the top right corner setting if you wish to view the bounce rate for a different time period.

If the bounce rate of your website (and/or its internal pages) is above the 56-60% mark, it’s bad and hence you need to reduce this number.

Here are 4 effective ways to lower the bounce rate:

1. Create Highly Engaging Content

What a visitor sees after landing on a particular page of your website is the content on that page. First thing is that the content must be appropriate or relevant to the visitor. It must be clearly answering the visitor’s purpose of landing on the page. But more than that, it’s the look of your content that matters because a web page visitor likes to see content that looks good to their eyes before s/he will even think about reading through the paragraphs. In order to make your web page content engaging you can consider a few different things, such as:

• Include a Catchy Topic Headline.

• Make your opening paragraph do the job for your visitor. You may ask – when the opening paragraph does it, why would one even bother reading on the next paragraphs? Well, it doesn’t go like that. The opening paragraph providing a brief answer to the visitor only means that the visitor is more interested in reading further. Include a good combining sentence after the opening paragraph to politely take your visitors down to the subsequent paragraphs. This works in case of service sites or e-magazines where visitors get to see text-rich content and the site owner wants their visitors to actually read through the content. In case of e-commerce stores, they can add less texts and more visual elements like images and videos for better engagement with their visitors.

• You can also consider maintaining a good consistency rate of posting content onto your pages.

2. Add Push Notifications

There may be a point when you would feel the bounce rate is still high even after posting extremely appealing and highly useful content consistently. You may then try and add push notifications to see if your visitors are interested in additional stuff like freebies or extra discount offers. Who knows, you may be able to hold the abandoning visitors for a few more time and some of them might even engage themselves in doing other activities on the site. You may try this trick for an improved bounce rate of your site and individual pages, as most digital marketing are using this method today.

3. Optimize Page Loading Time

Page loading speed is an important factor responsible for improving the bounce rate of the web page. Nobody likes to land or stay on a page that takes more than 3 seconds to load completely. If your loading time is higher than that, then it’s a critical warning for you that your page bounce rate will naturally be higher than you would expect because your visitors will leave the page and your site right away.

There are many different tools out there online that can test your page loading time. If you have built your website using WordPress, then there are a couple of free plugins that you can install and boost the loading speed of your web pages.

4. Perform Regular A/B Tests

A/B Testing is an effective method to optimize the bounce rate that most website owners seem to overlook, but you don’t do that. You never know a few number of small tweaks on a particular page like trying out different font types, font styles, adding a pop-up, changing the color of the call-to-action button etc. can do wonders in holding your visitors for a longer time.

There are many such things you can try and test on your landing pages that can earn you a better conversion rate by lowering the bounce rate. Perform thorough A/B testing on a regular basis to make sure your website produces more. Above all, try your best to make your website and its internal pages look good with catchy texts, attractive images, videos and slick call-to-action buttons. Adding suitable amount of white space onto a page and in between paragraphs is also a good idea to add beauty to your content.

Have you ever used any other trick(s) to reduce your site’s bounce rate that actually worked for you? Please feel free to share those in the comments below.

5 Proven Steps to Writing a Quality Blogpost Fast

How often do you hear from web marketing giants that quality content is the key to getting more traffic and business? All the time, right? Agreed! Both for retaining your existing customers and getting more out of your website, high-quality content is essential. However, we cannot deny the fact that posting content on a regular basis earns a good deal of exposure and you get ranked up on Google when you have a fresh and updated content profile.

So, the point is you cannot just focus on enhancing the quality of the content and take days to publish a single piece of it on your site. The fact remains that more content means more traffic, and more traffic means better opportunity for ranking up and generating healthy revenue. Therefore, a good balance between quality and quantity of your posts counts. How do you achieve this? Read on the article that shows you 5 proven steps to writing a quality post amazingly faster.

Plan and Prepare Well

A fair amount of Planning and Preparation is a must no matter if you are just a newbie or a pro. Today, the web has almost everything already, so what you are going to pitch is not new. All you can do for an impression on your readers or users is put your voice differently and attractively. So, plan and prepare well before you speak your mind.

Fix a Deadline for Each Post

You have thought about publishing this interesting post this Tuesday means you have to post it on Tuesday morning – no delay! Fixing deadlines works out well mostly. Unless you have a fixed deadline for each of the articles, you would easily be held up by the common distracting bits that come in your way every day.

Write at Your Best Times

It’s a normal thing that your efficiency or productivity is at the peak when you work at your best times. There would be no interruptions, so you get to put and deliver the most. So, pick your best times of the day and do nothing but work on your article to make it pull off for your brand. Seasoned pros have practiced this art, so it’s easy for them. However, new bloggers struggle but they learn it with time.

Go with Your Natural Tone

The source that provided you with the idea(s) no longer matters once you have acquired the gist. You might have gotten it from one or multiple sources, but you eventually have to put your own taste and creativity into it. It has to sound natural and unique. If you believe in using simple words, go simple. If you are capable of putting more insights and make it even more creative, you may. Nobody is forcing you to do this or that, but it has to come up as an interesting and easily understandable blogpost in the end. So, go natural, go your own way.

Proofread Before Publishing

Once you are done with the concluding lines, it’s important to proofread the copy. You may do this yourself if you are handy enough, or ask a professional proofreader to do this for you. A publish-ready post ensures that all the sentences are formed correctly with no typos or grammatical issues in it. Self-editing may sometimes go wrong since you may skip your own mistakes, which another person can easily point out. So, make sure you’ve created a master piece of content that will be liked and shared by your users.

These 5 steps or techniques we’ve discussed here are intended to help make your content fast and decent. If you do follow the way, you can save a good amount of time of yours yet end up with a great post that markets itself. Do you have anything more to add? Please, write in the comments.

3 Ways you can make Your Website Content More User-oriented

It takes countless hours and tons of effort to produce your website content, and you cannot let all that go to waste by overlooking certain important points while creating the content. You want each piece of your content to pay you back. Put differently, you want your content to attract users naturally, engage them and sell them your products and/or services.It takes countless hours and tons of effort to produce your website content, and you cannot let all that go to waste by overlooking certain important points while creating the content. You want each piece of your content to pay you back. Put differently, you want your content to attract users naturally, engage them and sell them your products and/or services.

So, it comes down to just one thing – ‘user-oriented content’. The more user-oriented your website content is, the better engagement rate it shows, and the more is the chance of making a sale.

There are many ways to creating user-oriented, or in other words user-focused, content, but this post outlines 3 common, basic and simple ways of making your website content more user-oriented.

Present all Attributes Perfectly.

If you are selling products, be sure to give complete information to your visitors so they can get enough knowledge about the products. Create individusal pages for each single product. Some of the key elements you must add on each product page are:

  • Multiple high-quality images captured from all angles. Complete texts describing the product. Multiple color options (if available). Details of the material used, attributes/features, how to use and how to care the product. Pricing and/or discounts (if any). A short explainer video.

If you are offering services, you may not have many pictures for your visitors, but you should not skip the details. You must include all that a user may want the answers for. Besides covering the ‘why’, ‘how’ and ‘practical benefits’ of your services include your achievements and success. How you’ve helped a past client may come extremely helpful to your current and future users and some of them might find it to be their own story, and that gives you a good chance of selling your services. Why would they go somewhere else if they get all their questions answered automatically?

So, include as much details as you possibly could! Partition Your Content.

Online visitors want instant solutions. They don’t have time or interest to read through a post (except for certain number of informational blog posts) entirely. They like to jump straight into the part that answers their question or solves their query. So, don’t forget to partition your content into multiple segments possessing some relationship with one another and all supporting the main idea of the topic.

The intent is clear. Your user would get multiple options and engage more with the content. Your visitors would obviously differ from one another in terms of mentality, interests and behavior. You certainly have no idea who’s going to choose which part of your content, but with a certain amount of research on customer behavior you can know how to design and partition your content, so it can be useful to a wide variety of audience.

Constructive linking is a vital technique that keeps your users intact. You can link each segment of your content with others, so a user can click a link to explore the specific part as per their choice.

Partitioning your content is a good way of making your entire content more user-oriented. Easy to find – Easy to read – Easy to sell the stuff! Blame Yourself for Anything Wrong

Many a times, people in the web sphere do a lot of mistakes. They do this, they do that, and they do all the crazy things that go wrong. But don’t criticize them for not doing the right thing.

As an instance, say a user clicked on a broken link and landed on an error page. What would the message on the error page read?

“Oops, you may have clicked a wrong link or typed in an incorrect URL” Or, something like this: “Sorry, we tried but couldn’t find the requested page. You might try the following pages instead!”

The latter one is more polite and gives your users an impression that you’re really taking care of them. You’re taking the responsibility for the mishap on your own shoulders rather than criticizing them.

In web, when you cannot have a face-to-face interaction with your users, these small things in your language matter a lot. More user-oriented content means better chance of conversion.

Please, drop a comment to share your experience.

5 Great Ways to Grow Your Small SEO Firm Big

Are you a small SEO firm who wants to grow bigger? Then it’s vitally important to reconsider how you’re marketing your company and what efforts you’re putting in to get big global clients. Maybe you need to stop certain obsolete marketing ways, or add a couple of new techniques that would give overwhelming results, or even change your entire marketing strategy altogether.

Here, we present to you 5 useful ways to grow your small SEO agency big. This is kind of a step-by-step method to build and grow your business, too.

Develop Your Brand Constantly

Brand MarketingBuilding a recognizable brand is important. If you have designed a unique and aesthetically pleasing logo, conveyed a clear and beautiful message, and reached a good customer-base through your distinct features, then you’ve achieved a great feat in terms of branding. But don’t sit there! Keep developing your brand, so it becomes sustainable in the long run and your customers would remember it for a long time.

So, how do you do that? Keep improving the quality of your SEO services and keep adding everything about you, your company, your mission, vision and culture onto your website on a regular basis. Reach out to as many people as you could. Keep designing flyers and statements that relate your brand to your active and potential clients.

Do Proper Content Marketing

Content marketing is of the greatest importance in the world of SEO, but it has to be proper, complete and consistent. There are a number of different platforms and a ton of ways, and you need to use them all.

First and foremost, create and submit meaningful guest posts to build up your own reputation and reach out to a large audience. In parallel, keep publishing good and relevant blog posts onto your own blog page. You should also share your opinion posts with others, so it gets you a good exposure. Writing in-depth guides on some popular topics for your readers can also help your brand grow globally.

Furthermore, include content marketing as part of your services to add some extra boost to your business.

Improve Customer Relationship

SEO is full of uncertainties as target search engines continue to evolve their respective ranking criteria. Clients come and clients go, and that’s pretty common in this industry.

Some may terminate just in the second month even though you’ve done all the hard work to bring them onto the top-10 list. So, the fact of the matter is that ranking is not the only concern of your clients. You can take a potentially unsatisfied client from the second month to the sixth through effective communication and good behavior.

Good customer relationship can also get you referrals, which is another important benefit. And, this works like magic, especially in SEO industry.

So, here’s a quick 3-point summary of the above:

  • Do your best to achieve the optimal results.
  • Constantly communicate with your clients and inquire about their business status.
  • Continue to consolidate your SEO efforts so as to bring in growth in their businesses.

Form Partnerships 

Forming partnerships doesn’t mean that you would partner with other SEO firms and share your clients with them. Rather, search for Web Development firms, Design agencies, Paid Search providers, Social Media agencies that are looking for an SEO partner.

A good partnership with these agencies makes sure that you’re not just an SEO firm, but a full-service digital agency. This, in turn, makes way for many small jobs that you can potentially get from your SEO clients. You can get SEO clients from your partner agencies as well. 

Learn to beat the Competition

As you grow, you would naturally face increasing competition in your niche. Your competitors would be keeping a close eye on your strategies, leads and all that stimulates your growth. They also would be trying to convert some of your leads. Therefore, you need to develop techniques to beat the competition.

You can beat the competition by implementing all the latest SEO techniques prior to your competitors and reviewing their SEO activities and backlink profiles on a regular basis. This would give you an idea of the errors you may be committing that you must rectify quickly.

Besides heavy competition, you would also face lots of obstacles and distractions on the way, but you need to stay on top of all that. Never lose your interest, passion and ambition. Never give up!