As experts are expecting, SEO in 2020 is going to be tougher than ever before. Google has already given a hint of the same by re-structuring its search results page design in January.
Check the January search results page design change here.
With this new design change Google’s Ads and Organic search results look almost similar only with a tiny difference. For Ads, there’s a small image showing ‘Ad’ in black before the website URL name, while the organic search results start with the favicon of the website. But, as I see the most recent search results, Google doesn’t show the favicon images for organic results although there’s still the black and white ‘Ad’ icon for Ads.
Now, this hasn’t gone well with most SEOs focusing on Organic SEO as they’ve started criticizing Google for playing an unfair game. But, that’s how it is, that’s how Google operates, and that’s how Google’s been able to offer so many FREE services, tools and products to the world.
As per a recent Search Engine Journal (SEJ) news article, only 45% of nearly 500 SEO professionals they interviewed find their SEO jobs secure in 2020.
They fear that they might lose their jobs due to the frequent changes Google’s been making in their algorithm set-up…
This is a concern, and could be a serious threat to the SEO industry.
Our search experts at SEO Extent like to accept the challenges thrown their way either from search engines like Google, Yahoo and Bing or from any other sources. They’ve always stood high and tackled the crunch period with pride and confidence.
By regaining the rankings quickly after a drop due to the ranking algorithm changes or any other external factors, they’ve done an excellent job every time.
How? Because they keep learning. They learn something new every single day. In the latest meeting between our content team and the search team, we discussed something really important about choosing the long-tail keywords.
So, this post is all about that. How you should choose your long-tail SEO keywords in 2020.
What are long-tail SEO keywords?
There are multiple definitions available. Different people have different thoughts and understandings about long-tail SEO keywords.
The most popular understanding is that long-tail keywords consist of a lot of words or phrases. If you search in Google, you would find a certain number of websites suggesting the similar meaning of long-tail keywords. However, SEJ discards this entire definition of long-tail.
According to SEJ, long-tail SEO keywords are the keywords with low search volume, or in other words, long-tails keywords are the ones that appear rarely on searches. People don’t search them often. Moreover, there are phrases that contain 20 characters or more, but they are not considered as long-tail keywords because they have a high search volume. This means that users search them so often during a day, so they can’t be called as long-tail keywords.
To me, both the definitions are actually true.
Long-tails have low search volume and at the same time they comprise long phrases with some terms added to the head terms (or seed keywords), so yes, they are big in terms of length or size.
As an example, in this particular context, “SEO Keywords” could be a head keyword, and if you add certain terms to it, something like “Best Long-tail SEO Keywords for My Home Décor Business” can be a possible long-tail keyword.
Understood? I trust you did.
Importance of long-tail keywords
There are 3 important benefits of long-tail keywords, like:
Higher productivity or conversion rate. When doing a long-tail keyword search people are more interested in a particular topic, and if it gets answered the best way possible, they would more likely sign up or buy. So, long-tail keywords provide more targeted traffic.
Easier to rank than general keywords. There is a high level of competition for seed or main keywords worldwide, so long-tail keywords with a low level of competition are easier to get ranked.
Cheaper to advertise. Highly competitive keywords are expensive to advertise if you use ad campaigns such as Google AdWords. So, long-tail keywords can be less expensive. But, there are exceptions too.
Finding the right long-tail keywords
So, how do you find the right long-tail SEO keywords for your business?
There is no specific formula for this. I’d recommend you apply your brain and heart, think from your customers’ perspective, and come up with a few different questions that need the best answers.
This will help you find a good list of profitable long-tail SEO keywords for your business.
But, you can also make use of certain tools like Google’s Keyword Planner if you have a Google Adwords account. This step-by-step tutorial would help you understand how Google Keyword Planner works and how you can use it.
Google Ads Keyword Planner is the best tool for this, but you can also take help of a couple of other tools like Ubersuggest.io and Soovle.com. They might come in handy to provide you with a list of high-performance long-tail keywords.
How to optimize for long-tail SEO keywords
Just like you put in a lot of effort and rigorous hard work to rank a general keyword, you have to do the same with a long-tail keyword too.
Consistent hard work is the key.
If you are an SEO yourself, you’ve got to keep learning stuff. I’m really proud of our search team at SEO Extent for their constant input to the core. They give me ideas every time I feel like I’m running out of ideas. I’m really happy seeing they’re putting their best and getting excellent results.
How is it all possible?
Through constant learning…So, you must be learning what’s happening out there, and how to optimize your long-tail SEO keywords, or any general keywords.
The cool thing is that you can get your long-tail keywords ranked faster just by writing excellent content around those terms and their relevant derivatives on your website pages.
Come up with genuine questions that your users will have in mind, find out the best answers to them, and use the relevant key terms in your content. Distribute them uniformly and at suitable spots like the headlines, anchor texts, Alt texts, header tags etc.
Remember – don’t over optimize your content by stuffing the terms all over. A page once ranked on the #1 position can well be dropped to ‘not found’ state just in a matter of days if people don’t stay on the page. So, make sure they like the Meta title, go to the page, like the topic headline and move onto to read most of the content.
User retention matters…
Well, that’s all I have for now. If you think you can add value to this post, please use the comments box down below. You may also hire our search or content team to work on your website and get it ranked on your preferred search engines.
Bye, take care!