The Internet is loaded with tons and tons of content already, and the database is still updated with millions of fresh pieces of content every hour. While most content units just come and go in days, very few are able to leave a long-term impression on the web and are remembered by search engines and human readers for a long period of time. This long-term impression or evergreen nature is nothing but a result of quality and relevancy of the content, which comes through strong research and brilliant execution.
What a long-lasting piece of content actually is:
The content that continues to hit the search results page for a particular search phrase or near derivatives long after it’s published on the web is said to have long-lasting presence. If it is able to answer multiple users’ queries successfully even months or years after its publishing date, then it’s bound to stay longer, and grow in popularity and ranking.
With this understanding read through the rest of the post below to know the simple and productive ways to create quality content that never really obsoletes.
1. Not only Texts, but Pictures and Videos too
While text-based articles are easy for search engines to index, the content that has texts, images and videos is liked most by the readers. So, to attract more traffic while maintaining easy indexing, you have to insert suitable amount of texts, images and visuals on the body of your content. This is one way of making your content last longer.
2. Show Publishing Dates
You may think hiding publishing dates could be an escape for older posts, but you are wrong. Human readers always look for the publishing date of each content unit and they evaluate the relevancy and reliability of the content from its publishing date.
When a searcher finds a five-year-old article on the search results, s/he considers it a worthy one, and loves to spend some time on it instead of leaving it. So, mention the publishing date on each post and leave it for the readers to judge the relevancy of the content.
3. Freshen up on a Constant Basis
The content cannot stay longer if you wrote it, published it and forgot it. You have to re-visit all your past posts on a constant basis. You should keep modifying the texts and inserting newer and more powerful images every now and then because Google’s clearly stated that fresh content gets more privileges. Also, keep adding ‘how-to’ phrases and tips as much as you could since how-to and tips related articles are preferred by both the readers and search engines.
4. Update the Stats & Facts
While reviewing your old posts if you found new statistics justifying your content, replace the old stats and facts immediately. This way you get your content up-to-date and make it stay active for a longer period of time.
5. Prioritize Old Topics that Possess Value
Some forms of content (especially that are date-centric) cannot be updated, so it’s wise to mention at the top of the post that “this is an old post valid till (a past date), and the most recent article is: (add a link to the most recent and relevant article)”. Optimize your older posts that still have a good deal of value and relevance, and allow those to reach as many readers as they could through search engines and social media.
All good efforts bring results. Starting from designing a post till its marketing you have to put genuine efforts on a constant basis. Every portion of your content must clearly reflect your true concerns for your readers, then only you can have your content leave a long-term impression on the internet.